In Kunstgreb we generally distinguish between two effects:
The process effect is – or becomes – implemented in the organisation shortly after the end of the course. The following can be measured immediately, and at appropriate frequential points to ensure long-term effect.
The product effect is measured differently from company to company. Often, a Kunstgreb’s course generates many ideas. Each and every idea can be prototype and every single idea can come in the market. Thus, we often measure the quality of ideas, the scope of ideas, and the market’s response to the product.
Achieving the desired effect is the company’s motivation to invest in an innovation process. Therefore, we ensure and determine the effect to be achieved in each course. A specially developed goal-setting tool helps to ensure the impact targets of the companies involved.