The Kunstgreb method has come about after intensive work and research together with 120 artists. They participated in 3 years of development during the period 2008 – 2012. Martin Gylling was a PhD researcher on the project. As a result, about 200 companies today have used the method. The innovative method/model have been addressed on several levels:
The method has a total of 9 phases. From the definition of the target to the implementation phase. They can be executed from 1-9, but often it is a pendulum process – where participants do not go forward, but also backwards to check the different elements of the process. Many artists work consciously / unconsciously with the corresponding steps when they create and develop new works.
Old habits and ideas are deliberately parked in the process – to give way to the unseen ideas, the unthinkable, the surprising, value-added.
The processes and tools ensure a holistic outcome by incorporating the entire brain’s capacity through the conscious influence of different sensory centres as well as the involvement of the body’s intelligence.
